Fashion nowadays has become a key aspect of life. Everyone wants to go out trendy, stylish clothes, each day the designers are coming up with their exclusive ideas. People do not want to repeat clothes, the standardization of the people is now judged as per the brand they wear or carry. It is termed as cool, stylish, trendsetter, fashionable etc. Brands maintain their legacy, reputations, and give a toff competition to one another. Here are a few brands that come in the best top lists of the most expensive designer brands.
Dior
The meaning of the word Dior is high fashion and sophistication is it also comes in the list of most expensive designer brands. Christian Dior was the one to establish this brand in 1946, France. After 2017, Dior has become one of the the fastest growing and most profitable brands with estimated revenues tripling to 6.6 billion of worth. Dior includes champagne wine, spirits, bags and accessories, footwear, Jewelry and eyewear products to watches and leather goods. It sells its products through both online and offline methods.
- There are more than 220 Dior boutiques in the world.
- Dior has expanded beyond manufacturing clothes, it also manufactures accessories, fragrance and cosmetics .
- One common design of Dior is that they have flower designs in every collection.
- Christian Dior did not want to be a designer, she always wanted to be a architecture
- Art is a running theme in Dior stores, their designs are inspired by Piccasso, Braque and Berard.
- Kalayni Chawla is the brand ambassador of Dior India. She is the founder of Rezon Luxury Silverware. She also works as a consultant for Dior India.
Dior marketing strategy is to create exclusivity, desire and aspiration for people. The commitment that it gives are on craftsmanship, luxury, and innovation. Dior has successfully justified the internal meaning of the name Dior which means elegance and sophistication in the global market.
Gucci
It is one of the leading luxury brands, it comes in 2nd place as the most expensive designer brands and gives tough competition to Louis Vuitton. It was founded in Florence, Italy in 1921.Gucci is owned by Kering, and its headquarter is situated in Paris, France and its majority owner is Pinault Family. Its products range from handbags, footwear, accessories, and home decoration. It sells its products in both online and offline medium. There are 538 stores in 14 countries and spread throughout the globe.
- The name of the person who established Gucci is Guccio Gucci.
- The reason for Gucci’s success is the attention to quality. They make sure to give details and commitment to producing items that are durable and in trend as well.
- The Gucci brand is known for the most iconic double-G logo.
- Gucci follows the concept of marketing mix- 4ps Product, Price, Promotion, and Place.
- It also follows some strategies related to marketing such as Website optimization, Social Media Presence, Influencer Marketing, Holistic User Experience, and Empowering Creativity.
- Indian prominent actress Alia Bhatt is the global brand ambassador of Gucci..
In the current era, Gucci is one of the most successful and influential fashion brands. Its designs are admired by celebrities, fashionista. The logo of Gucci has become one of the most recognizable symbols in the fashion industry. It continues its popularity by doing brand endorsements.
Hermes
Hermes International S.A. is a French luxury design brand founded in 1837, on 15th June. It is known for leather goods, lifestyle accessories, home furnishing, perfumery, jewelry and watches. Thierry Hermes is the founder of Hermes and it is known for timeless appeal, and meticulous attention to details. It sells its products through both online and offline methods for shopping. There are almost 294 stores of Hermes worldwide available for the collections to explore .
- Thierry Hermes started as a fact for harness maker workshop in Paris in 1837, but the workshop changed his through process and with extensive brainstorming it gradually turned out to be a successful clothing brand.
- Hermes takes 48 hours to make its handbag, and ensures high quality products.
- Hermes has recently collaborated with American Automobiles manufacturers to design, innovate and produce luxury car Interiors.
- It is recently reported about Hermes “strong integration” actress in all business lines and all regions, the growth was exceptional in Asia.
- It is said that LVMH policy of never using celebrity brand ambassador is adopted by Hermes.
Louis Vuitton
It is a French fashion house, which was founded in 1854 by Louis Vuitton. Here you will find various arrangements of ready to wear products such as perfumes, watches, jewelry, accessories, sunglasses, and books. It sells its products through both online and offline methods- Standalone boutiques, departmental stores, e-commerce websites.
- For 6 consecutive years, it has been named as the world’s most expensive designer brand with US$9.4 revenue generation.
- There are more than 460 stores in 50 countries of Louis Vuitton.
- It is expensive because they are very durable and strong, the material can surpass all the weather conditions.
- Emma Stone and Lea Seydoux are among the famous celebrities who does ads of Louis Vuitton.
- An unknown fact about LV is that it had worked for Napoleon III’s wife.
- The famous Indian actress Deepika Padukone ,is the International brand ambassador for Louis Vuitton.
Louis Vuitton has a huge fan base because of multiple factors like, its commitment to quality craftsmanship, its rich heritage and its bold legacy. The iconic designs become a trend for the season. It keeps doing numerous celebrity endorse
Prada
It originated in Mila, Italy in the 20th century by Mario Prada. It has a high status as a world renowned brand. This is liked by people due to its simplicity and durability. In addition, Prada is known for its unique aesthetics. The products also range from footwear, eyewear, perfumes, and even furniture. It sells its products in both online and offline medium and owns about 638 stores throughout 70 countries all around the globe. It owns 26 factories, which is a huge number to handle the sources and employees.
- Prada is called as “abstain from loud, flashy logos on their bags and rather for its understated elegance”.
- The LG Prada phone is one of the first ever to be entirely touch screen.
- The Prada group works to rescue the environmental impact of its production and participate in social projects.
- The breakthrough and success moment of Prada was the introduction of Prada nylon bags in 1985.
- Chinese director, actress, and comedian Jia Ling recently became the brand ambassador of Prada.
Prada brand is known for its elegance, quality and luxury. Prada continues to blend the traditional craftsmanship with modern craftsmanship and produces its own unique design for the market.
Conclusion
Fashion coincides with several factors such as economic, financial, psychological and sociological factors. Today people are more aware about the brands, their designs, ethnicity, demands and importance in the market. The trends keep changing every most expensive designer brands now and then so do not feel left out and explore the exclusive collection on these clothing brands websites. Thus, there are few most expensive designer brands, listed above. There is a brief history and facts discussed about each brand.
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