When it comes to sports, women around the world are tuning in like never before. But do you know which is the sports that women love to watch? The answer is Football. Yes, the most followed game in the world also wins the heart of female sports fans. According to a recent GlobalWebIndex study on Women’s Sports, 46% of women globally watch football. That makes it the most-watched sport by women across TV and digital platforms.
Why Do Women Love Watching Football?
Football has become more than just a game. It’s a global event. Big tournaments like the FIFA World Cup have helped bring the sport to more screens and more fans. These events also feature both male and female athletes, helping to grow the sport’s popularity among women. In many places, football is a major part of culture. The GlobalWebIndex study says that:
- 65% of women in Latin America say they watch football regularly.
- 45% of women in the Asia Pacific region also follow the sport.
Even in areas where other sports are more common, football still ranks high. The only exception is North America, where just 25% of women watch football. That’s because sports like American football and basketball are more popular there.
Top 5 Most Watched Sports by Women in the World
After football, swimming is the next most-watched sport. Around 31% of women say they watch swimming, especially during big events like the Olympics.
Here are the top five sports women love to watch worldwide:
- Football – 46%
- Swimming – 31%
- Basketball – 24%
- Gymnastics – 24%
- Tennis – 23%
Those sports have action and grace, but they have a personal story attached as well. That mix is able to reach women in different areas and variations of backgrounds.
Regional Sports Preferences
The sports women follow may differ based on their location. For some countries, the culture may influence interests. In the United States, American football is the number one sport, with 44% of women watching it. In India, cricket is number one, with a whopping 60% of Indian women viewing it (compared to just 7% worldwide).
This demonstrates how culture affects which sports women love, the cultures female sports heroes represent, and the national heroes that are likewise greatly admired.
The Increase in Female Viewership
Today, more women are watching sports than ever before. And this is not just for fun – it is a change. More women athletes are being shown in the media, and more outlets and platforms are telling their stories. Women feel connected to the sports world. This shift is also related to changing gender roles. Sports are no longer a “male” thing. Women are fans, athletes, coaches, and leaders.
Conclusion
So, which is the sport that women love to watch? The answer is football. But swimming, basketball, gymnastics, tennis, etc. are not far behind. As sports continue to evolve into the inclusive space, women and their voices will still continue to shape it. Whether that is through a last-minute winning goal in football, or a flawless routine in gymnastics, women have shown that they are passionate and powerful sports fans.
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